analyzing products in a holistic way to include their attractiveness, their behavior, and the image they present to the user -- and of the owner. In this work on design, these different aspects of a product were identified with different levels of processing by people: visceral, behavioral, and reflective. These three levels translate into three different kinds of design. Visceral design refers primarily to that initial impact, to its appearance. Behavioral design is about look and feel -- the total experience of using a product. And reflection is about ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste.
My last few ranges have been based on emotional design, something which started to research last year. Donald Norman is an expert on psycho physics and have a passion for design. I am working my way through his books, essays and interviews, taking my time to absorb it and understand but I feel in tune with it, he makes a lot of sense.
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